Hospitality
Byron, UK
Location
Across the UK
Client
Byron
Status
Complete
Byron’s expansion across the UK was, at the time, relatively unique – involved the design and fit-out of approximately 50 restaurants.
Each restaurant had its own bespoke look and feel.
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The idea was to create a brand that didn’t feel like a chain and where each restaurant had its own character.
Customers could feel a sense of ownership over their local Byron knowing that it wasn’t a corporate repeat of something that is existing elsewhere.
This was a monumental design undertaking carried out from 2010 to 2017.
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